The Synergy UV launch required a visual system that could work across multiple products, package formats, and supporting materials while still feeling like one cohesive family.
Leading the design development meant establishing that direction early, guiding the team through execution, and making sure every asset carried the same visual language. The packaging system uses a consistent purple gradient, technical linework, strong typography, and UV-specific cues to create a recognizable identity across both primer and clearcoat products. That system then extended into supporting collateral, helping connect the individual products back to the larger Synergy UV story. The product materials reinforce the same positioning around speed, simplified processes, and efficient repair workflows.
One Product.
Multiple Brand Applications.
Building a Flexible System
One of the key challenges was creating a design that could adapt across very different package shapes and sizes—from aerosol cans to larger containers—without losing consistency.
The team developed a flexible hierarchy for branding, product identification, technical information, and UV messaging, allowing each product to feel distinct while still clearly belonging to the same system. The same approach carried into product-specific communications for both the Primer-Surfacer and Clear, giving each product its own story within the broader family.
Extending the Brand Beyond Packaging
The design direction continued beyond the product itself into flyers, digital content, motion, and launch materials. Rather than treating each piece as a separate deliverable, the goal was to create one connected visual experience.
Ongoing creative direction helped maintain consistency across typography, imagery, color, messaging, and product presentation, giving the team a clear framework to build from while allowing the system to flex across different formats and communication needs.
From Individual Products to One Brand Story
The broader Synergy identity was designed around simplifying product selection and creating a more streamlined experience for bodyshops, and the visual system needed to communicate that same sense of clarity.
By guiding the work as one system rather than a collection of individual assets, the final launch created a stronger connection between packaging, product communication, and brand experience.
Extending the Launch Across Social
The visual system was carried into social channels to create a consistent experience beyond packaging and sales materials. The team adapted the campaign into platform-ready content across multiple formats, using motion, product imagery, and the established Synergy UV design language to keep the launch recognizable and cohesive.
Creative direction focused on maintaining consistency while allowing each piece to feel native to the channel—extending the product story, supporting launch messaging, and giving the campaign a stronger presence across digital touchpoints.