A Launch Built for Impact
The brand design was developed to feel bold, technical, and unmistakably Raptor.
Strong diagonal graphics, high-contrast color, and dimensional lighting create a sense of speed and performance, while the simplified composition keeps attention on the product. The result is a flexible visual language that feels premium and professional while still carrying the rugged energy of the brand.
I led the creative team through the development of the Raptor VX launch, helping shape the visual direction and guiding the work from initial concepts through final production.
Working across design, digital, photography, and video, I focused on keeping the team aligned around one bold visual system while making sure every asset felt consistent, purposeful, and unmistakably Raptor.
One Direction. Multiple Markets.
The launch needed to connect with very different audiences while still feeling like one campaign. I worked with the team to build a flexible creative system that could adapt across dealerships, fleets, agriculture, and industrial applications without losing its core identity.
My role was to provide direction, review and refine the work, and help the team translate the campaign across a wide range of assets and environments.
Bringing the Campaign to Life
I also guided the development of video and motion assets designed to extend the campaign beyond static creative.
From typography and transitions to footage, product moments, and graphic treatments, the team carried the same visual language through every piece—creating a connected launch where design, motion, photography, and messaging worked together as one system.